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// News
April 30, 2008

Telepathx set to License WSN Platform to BPL & Smart Meter OEMs

February 5, 2008

2008 Asia Pacific Frost & Sullivan Award for Entrepreneurial Company

January 30, 2008

Telepathx Releases Breakthrough Wireless Senor for high Voltage Cutout Fuses Enabling The Intelligent Energy Grid

June 18, 2007

WSN Provider Telepathx Finds New Uses For Roadside Emergency Telephones, System

May 15, 2007

Telepathx & CEO Eades Top Analyst List in Companies and People to Watch

May 19, 2008

Telepathx Develops new Reactive Zigbee & Wifi Sensor Tags

April 16, 2007

Telepathx Wireless Sensor Networks Monitor Auto Accidents with New Embedded Crash Sensors

February 2, 2007

Telepathx Intelligent Wireless Sensor Networks to Deliver Life Saving Services

November 7, 2006

Telepathx CEO Interviewed by RFID Journal

November 3, 2006

Telepathx Intelligent Grid Sensors to Deliver Security Monitoring Services

October 19, 2006

Frost & Sullivan Lauds Telepathx Ltd Wireless Sensor Networks With Presigious 2008 Entreprenurial Award

October 17, 2006

Telepathx Announces Breakthrough Wireless Senor for high Voltage Insulators Enabling The Intelligent Energy Grid

// February 5, 2008



Frost & Sullivan Lauds Telepathx Ltd Wireless Sensor Networks With Presigious 2008 Entreprenurial Award

The 2008 Frost & Sullivan Entrepreneurial Company Award in the Asia Pacific active tags market is presented to Telepathx Ltd (Telepathx).

Headquartered in Melbourne, Australia, Telepathx is an unlisted publicly held wireless company that provides innovative event and fault locating technology to communities and essential services providers. Established in 2002, the company started its active RFID tags business in 2003.It is expected to move its corporate headquarters and research facility to San Jose, California, in 2008, for strategic reasons

Telepathx is a pioneer in the innovative reactive RFID wireless sensing and communications technology. Through the deployment of a wireless sensor network (WSN) leveraging on low-cost RFID fault sensors whereby creating a RFID mesh network, Telepathx's solution is capable of monitoring and locating electrical faults and other environmental elements (temperature, humidity, vibration, and others) faster and more efficient than current systems.

Discussions with the Australian Government and the remaining energy providers to deploy WSN across Australia to monitor various parameters are under way. The United States Government and some 18 other Governments are also considering the deployment of Telepathx's WSN solution in their respective countries.

Niche Market Focus

While the majority of active tag vendors manufacture and develop solutions mainly for the mainstream markets such as the healthcare, transportation and logistics, and manufacturing, Telepathx focuses on the other and emerging markets such as energy, transport - crash monitoring, environment, and asset monitoring that are still largely untapped. The other and emerging markets offer tremendous opportunities for Telepathx.

Intelligent Energy Networks

Presently, Telepathx's WSN is capable of monitoring, detecting, and reporting pending faults on the bulk of the overhead distribution networks using reactive RFID tags with a high degree of precision. Faults in fuses, transformers, cables, and switching apparatus can be monitored by the WSN. Telepathx is already involved in discussions with energy providers regarding this solution. It is expected that switchgear original equipment manufacturers (OEMs) will begin wide-scale deployment by embedding Telepathx's reactive RFID tags into their products; thereby creating the next-generation intelligent electrical switchgear products. These sensors, through the reactive RFID technology, will generate their own power and have an indefinite lifespan, whereby creating an intelligent self-managed sensory grid that will reduce power outages and increase the quality of power significantly.

Intelligent Transport Systems

The transportation solution developed by Telepathx is unlike the traditional RFID transportation solutions available in the market presently. Its transportation solution aims to enable a form of intelligence to the automobiles and transportation infrastructure with the adoption of reactive RFID and sensor technology. Its initial solution, the automated crash notification (ACN) sensor, automatically detects motorists who have crashed into fixed roadside assets such as barriers, bridges, guardrails, power poles, and signage.

Currently in the second phase of development, this solution will be capable of detecting other environmental parameters such as fog, ice, flooding, or just standing water. These data will be relayed to variable message signs alerting motorists of hazardous conditions ahead, thus improving the overall safety of road users. All these events and conditions will be monitored from a small access point that will be built into existing roadside emergency call boxes or affixed to power poles.

Telepathx is also looking at increasing the potential of this technology by incorporating features that will detect the rear end of cars, the activation of airbags, and potentially off-road accidents by embedding inexpensive sensors onto the vehicles. Such additional features will potentially save more lives with reduced emergency service response times, as all the events are monitored real time with the WSN.

Intelligent Environmental Monitoring System

The WSN solution is also capable of keeping track of wild fires at pinpoint accuracy. Many countries that face constant threat of wild fires such as Australia lose hundreds of millions of dollars annually through damage of public and private properties. Telepathx's solution enables the possibility of long-term remote sensors - that are self managing and maintenance free - with the deployment of reactive RFID sensors. This solution will detect and alert fire officials when a fire is detected.

Moreover, other environmental disasters such as flash floods can be detected instantaneously through the placement of sensors across a specific location. Through this system, emergency workers can be immediately informed of any flash flood as soon as it occurs, and this will give them the time to inform anyone living in the surrounding areas to evacuate.

The solution is in the next phase of development, for which Telepathx has teamed up with another institution to develop a reactive RFID technology to offer real-time location system (RTLS) and graphical information system (GIS) solution. Through this enhanced solution, end users will be able to view virtual 3D satellite imagery in real time for event mapping and modeling through any computer or personal digital assistant.

Intelligent Consumer and Industrial Asset Monitoring

Telepathx will leverage its use of reactive RFID wireless sensor network technology for monitoring home and industrial assets. It has already developed a system that is capable of operating as a 'silent' alarm, which can be fitted to existing alarm components. Once the system detects a particular event or intrusion, it will trigger an alarm unknown to the perpetrator but will notify the end-user or law enforcement remotely. It potentially can keep track of the movement of various high valued assets such as vehicles through the WSN infrastructure. Telepathx is currently further enhancing this system for commercial use.

Other Applications in the Pipeline

Telepathx is working with various parties which includes from the government and energy sectors to enhance and develop new solutions leveraging on its WSN architecture to meet the needs of more end users. It is constantly adding new sensing capabilities to its solution by working with sensor developers. Among the many new solutions that Telepathx is working on are sensors capable of detecting a myriad of gaseous chemical types or water quality parameters such as microorganisms, nitrates, pesticides, dissolved oxygen, and hydrocarbons. This is part of Telepathx' vision of enabling the WSN to be an intelligent shared monitoring platform developed for communities, governments, and essential service providers.

Chart 1.1 shows the key competitive factors of Telepathx for the Asia Pacific active tags market for 2008.

Chart 1.1 Active Tags Market: Key Competitive Factors of Telepathx (Asia Pacific), 2007


Unique and Innovative Technology

Telepathx' solution is unique as it pioneered and developed the self-managed reactive RFID sensing technology through the WSN. Reactive technology refers to tags that are designed to activate and transmit data of environmental parameters when certain events, conditions, or substances are detected. Along with the relational database developed by the company, the technology enables pinpoint fixed asset or event location to be provided.

The WSN is not a standalone solution. It comprises sensor tags, access points, wireless local area network (WLAN) RFID access points, visualization and modeling software, virtual 3D imaging and modeling, relational information database, and legacy integration to provide a holistic and comprehensive WSN solution.

Since 2003, Telepathx has been allocating about $1.7 million annually for research and development (R&D) activities. It is aiming to increase its R&D budget to about $2.0 million and $4.0 million in 2008 and 2009, respectively, as it is keen on continuing the development of innovative solutions to support the WSN architecture.

Competitive Pricing Strategy

The WSN provides a comprehensive tracking and sensing solution capable of supporting multi-applications on a single infrastructure and offers a competitive pricing through its business model. The value proposition the end-user stands to gain is the reduced cost of operations. Also the solution is capable of meeting the needs of different end users and various applications on a single platform.

To ensure a wide-scale adoption leveraging on Telepathx' platform, the company realized that it needs to have a diverse and unique business model in place. Telepathx is in agreement with several energy companies to utilize the poles for exclusive right-of-way and live mains power for the purpose of enabling the operability of the sensory network. In return, these energy companies will be provided with a ready-to-use platform for installing intelligent grid sensor components. Moreover, the companies partnering with Telepathx are entitled to a nominal percent of new monthly recurring unregulated revenues every month.

Besides this, sensor developers and OEMs that embed the technology only need to pay a nominal royalty fee of $0.10 for use of each sensor through its licensing program, as the main cost of deploying the infrastructure will be funded by several third-party corporations. Another factor to ensure that a competitive pricing is maintained is to ensure cost of these active sensor-based tags are on par with other types active tag in the market. They are priced in the range of $25.0 to $35.0, similar to many other active tags in the market, thus ensuring that the WSN infrastructure is reasonably priced.

Strong Brand Awareness

To raise the awareness of Telepathx' solution among the various potential end users, the company undertakes marketing drives through different means. Although relatively new to the active tags industry, Telepathx is continuously striving to create a stronger brand awareness of its WSN solution through different methods. This includes:

Increasing the exposure of WSN through online and print media
Participating in industry-related trade shows and conferences
Participating in studies conducted by market research houses
Holding high-level discussions with governments
Sourcing of additional channel partners across Asia Pacific

Forming Strategic Alliances

In order to provide a comprehensive solution, Telepathx has teamed with various parties. Strategic partnerships with a diverse group of parties will pave the way for a more robust WSN solution for end users to adopt. Since 2006, strategic partnerships have been fostered with energy providers, telecommunication companies, institutions of higher learning, and private and government-related bodies.

Significant Market Potential

What the general public is witnessing through Telepathx' WSN solution is just the beginning of a potentially multi billion dollar market in Asia Pacific by 2013. There is no similar solution to Telepathx's WSN in Asia Pacific. Likewise, 'it is one of its kind in the global market; thereby, the company has tremendous opportunities to tap the other and emerging markets.

The WSN technology brings a tremendous potential to end users planning to leverage on the reactive RFID sensor technology developed by Telepathx. There are already various end users ranging from industries, governments and the general public showing strong interest in adopting the WSN to solve or aid various issues or inefficiencies plaguing the society on the whole. Various governments, private companies, and public bodies have shown keen interest in leveraging the WSN.

In view of this, Telepathx expects to generate $25.0 million from WSN in 2008 and about $250.0 million by 2010. As the WSN is deployed across countries, Telepathx expects its reactive RFID sensor network to be worth $2.5 billion in 2013. This can be achieved considering the scale of the project involving the creation of mesh networks and the countries involved in such projects, and beyond. Prior to this, the scale of a RFID project was measured in the level of deployment at an enterprise level but the scale is brought to a significantly larger and bigger level when projects are measured at a country level or regional level - such in the case of the WSN developed by Telepathx.

Conclusion

Focusing and pioneering a comprehensive solution for a niche market, possessing a unique and innovative technology, along with a competitive pricing strategy distinguishes Telepathx from many other active RFID vendors. Moreover, with the establishment of strong brand awareness in the market, forming strategic alliances with partners from diverse backgrounds and fields, and having a significant market potential have raised the stakes for Telepathx' standing as a reactive RFID sensor vendor.

The aforementioned factors make Telepathx the deserving recipient of the 2008 Frost & Sullivan Entrepreneurial Company Award in the Asia Pacific active tags market.

Award Description

The Frost & Sullivan Award for Entrepreneurial Company is presented each year to the small company that demonstrated superior entrepreneurial ability in its industry during the research period. This Award signifies the company's identification of a unique and revolutionary product solution with significant market potential. Additionally, the Award certifies that the company's marketing strategy is sound and poised for success

Research Methodology

Entrepreneurial ability is assessed using mostly primary research with top manufacturers and end users in the industry. Frost & Sullivan's analyst teams perform extensive interviews with the company in question to evaluate its business, products, and marketing plan. In addition, primary research with leading manufacturers is performed to benchmark the Award recipient's strategy for growth against established players' strategies. Also considered are elements such as strategic alliances, expected time to market, and the senior management team. Primary research with end users is also conducted to evaluate and compare the value of the Award recipient's product solution.

Measurement Criteria

A recipient that is chosen for the Frost & Sullivan Award for Entrepreneurial Company must match the following criteria:

The company must have fewer than 300 employees
The company must have identified a brand new and completely unique product solution
The product solution must have significant market potential - at least $200 million - and a high probability of reaching its potential in the next 2-5 years
Financial and employee-based resources to ensure a large probability of success. Financial resources include backing from VCs, IPOs, and funding from large corporate partners
Protection from competitors: Such as patents, large product development lead time and strategic alliances with key component suppliers
Strong plans for marketing: Such as strategic alliances for distribution, relationships with key customers, voluminous positive-press in the media and endorsements from industry experts


About Best Practices

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Frost & Sullivan

Frost & Sullivan, the Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan's Growth Partnerships, visit www.frost.com

www.awards.frost.com

 
 
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